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Ecom GOATS Branded E-Commerce Program
Phase 1
Module 1.1 - Introduction & Back Story (4:05)
Module 1.2 - Prepare Your Mindset
Module 1.3 - What is E-commerce?
Module 1.4 - Brand Building Checklist (7:11)
Module 1.5 - Branding & Product Fundamentals (22:12)
Module 2.1 - Product Criteria (7:20)
Module 2.2 - Finding Winning Products (9:51)
Module 2.3 - Zonguru (5:50)
Module 2.4 - Metric Calculator (5:09)
Module 2.5 - Validating a Product Idea (8:59)
Module 2.6 - Product Research Training (25:55)
Module 3.1 - Market Research (1:38)
Module 3.2 - Google Trends (3:29)
Module 3.3 - Your Ideal Buyer (3:00)
Module 3.4 - Competitor Spying (5:46)
Module 3.5 - Validation Through Amazon and Competitor Reviews (6:11)
Module 3.6 - Understanding Metrics (3:48)
Module 3.7 - Product Market Research Document (5:01)
Module 3.8 - Proof of Concept Worksheet (4:52)
Module 4.1 - Supplier Research (1:14)
Module 4.2 - Alibaba Suppliers And What To Look Out For (5:18)
Module 4.3A - Getting A Quote From The Supplier (5:04)
Module 4.3B - Getting A Quote From Alibaba (2:55)
Module 4.4 - Ordering A Sample (6:09)
Module 4.5A - Testing & Validating Your Product (3:31)
Module 4.5B - The Importance Of Product Sampling (3:33)
Module 4.6 - Customer Formulations & Manufacturing (6:18)
Module 5.1 - Business Registration (34:33)
Phase 2
Module 6.1 - Brand Identity (6:39)
Module 6.2 - Brand Inspiration (3:24)
Module 6.3 - Building an A-Class Brand (4:14)
Module 6.4 - Branding Module Explained (4:36)
Module 6.5 - Advanced Marketing Course (45:10)
Module 7.1 - Social Media Setup (2:40)
Module 7.2 & 7.3 - Page Bio & What To Post (3:22)
Module 7.3B - How To Get Followers And Where From (3:01)
Module 7.4 - Educating And Warming Up Your Audience (4:21)
Module 7.5 - Making Relationships With Influencers (6:18)
Module 7.6 - The Importance Of Social Media For Your Brand (11:53)
Module 8.1 - Content Creation (4:51)
Module 8.2 - Steps After Manufacturing (6:23)
Module 9.1 - Website Creation (4:21)
Module 9.2 - The Perfect Website (11:03)
Module 10.1 - Marketing Your Brand (2:56)
Module 10.2 - How To Invest When Running Your Brand (4:52)
Module 10.3 - Bonus Content - Scale Alley (40:55)
Module 11.1 - How To Find Influencers For Your Brand (8:00)
Module 11.2 - Influencer vs User Generated Content (7:15)
Module 11.3 - How To Choose Influencers For Your Brand (5:36)
Module 12.1 - How To Navigate Facebook Business Manager (1:42)
Module 12.2- Facebook Data Columns (5:41)
Module 12.3 - Facebook Ads - Interest Testing Campaign (17:03)
Module 12.4 - Brand Marketing For Success (3:00)
Module 13.1 - Understanding Your Ideal Customer (1:44)
Module 141 - Building A Team (4:05)
Module 15.1 - Case Study (8:50)
Module 15.2 - Case Study (6:38)
Module 15.3 - Case Study (0:50)
Module 15.4 - Case Study (4:28)
Module 15.5 - Case Study (17:34)
Module 15.6 - Case Study (8:50)
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Module 4.1 - Supplier Research
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